Culture

Mission: To provide humans with the safest high quality bicycle disc brake system.

Vision: To build the company into a leading brand enterprise in the domestic and international bicycle disc brake industry.

Values: integrity, gratitude, dedication, and win-win.

——Integrity: The company adheres to the principle of honesty in customer service, strives to provide customers with the highest quality products and best service, and strives to establish a corporate image of integrity.

——Gratitude: Thanks for the affirmation and support of the society, and thank you for the efforts and efforts of every "jieke".

——Dedication: Dedication, self-transcendence.

——Win-win: After the company develops, realize customer value, social progress, employee benefits, and return to society.

——Win-win: After the company develops, realize customer value, social progress, employee benefits, and return to society.

The company has established a recent strategy, including “emphasizing brand building, improving product quality, focusing on technological innovation, and cultivating a talent team”. Adopting quality and innovation as the main competitive direction, focusing on improving the core competitiveness of the company, enhancing employee loyalty; externally focusing on improving brand

The company pursues:

Willing to take on more responsibilities; love work and pursue excellence;

Treating dedication as a habit; having a proactive attitude;

Have a sense of teamwork, think about the team; have a heart of honesty and loyalty;

Focus on personal image and maintain company reputation.

Pay attention to details and pursue perfection; follow the guidelines and do things with heart;